Bath & Body Works

Project Info

Client Bath & Body Works
Skills Melissa Slavsky Project

Project Description


  • Established retargeting program for site
  • Audience development
  • Worked with client to increase average order value through creating bundled product campaigns.
  • Ran dynamic product ad campaigns.
  • Promote events via social media
  • Provided weekly, monthly and quarterly reports.
  • Tools used: Google AdWords, MediaMath, DataXu, Atlas, Adtegrity, Zedo, OpenX, DFA (DoubleClick for Advertisers)