Client Bath & Body Works
Skills Melissa Slavsky Project
- Established retargeting program for site
- Audience development
- Worked with client to increase average order value through creating bundled product campaigns.
- Ran dynamic product ad campaigns.
- Promote events via social media
- Provided weekly, monthly and quarterly reports.
- Tools used: Google AdWords, MediaMath, DataXu, Atlas, Adtegrity, Zedo, OpenX, DFA (DoubleClick for Advertisers)