Client Ralph Lauren
Skills Melissa Slavsky Project
- CRM database analysis and analyzed existing customer demographics and behaviors. Used analysis to develop new retargeting and branding campaigns for different apparel lines.
- Ran dynamic product ad campaigns.
- Provided weekly, monthly and quarterly reports.
- Tools used: Google AdWords, MediaMath, DataXu, Atlas, Adtegrity, Zedo, OpenX, DFA (DoubleClick for Advertisers)