Ralph Lauren

Project Info

Client Ralph Lauren
Skills Melissa Slavsky Project

Project Description


  • CRM database analysis and analyzed existing customer demographics and behaviors. Used analysis to develop new retargeting and branding campaigns for different apparel lines.
  • Ran dynamic product ad campaigns.
  • Provided weekly, monthly and quarterly reports.
  • Tools used: Google AdWords, MediaMath, DataXu, Atlas, Adtegrity, Zedo, OpenX, DFA (DoubleClick for Advertisers)