Author: Michelle Lagos
Digital Advertising in 2025 will continue to evolve rapidly with advancements in technology, changing user- behavior, and increased emphasis on privacy. Here are key tips to create effective digital advertising strategies in 2025:
Master Short-Form and Snackable Content
MORE and MORE Video – Platforms like TikTok (if it remains in the US in 2025), Instagram Reels, and YouTube Shorts are key for reaching Gen Z and Millenial audiences. Make them short, engaging, visually rich and impactful video ads.
- Story Ads: Use vertical story ads that blend seamlessly into platforms like Snapchat, Instagram, and Facebook for immersive experiences.
- Attention-Grabbing Creatives: Focus on the first 3 seconds of your ad to hook users in this era of shrinking attention spans. Animation is a great way to make this WORK.
*Note – Get Lagos Now creates custom animated video ads.
Optimize Visual Search
Visual Search: Use platforms like Pinterest or Google Lens to target users searching with images. Ensure product images are optimized with descriptive alt. text and metadata.
ADS Ideas
- Interactive Ads: Use polls, quizzes, and interactive formats to engage users and collect zero-party data (data willingly shared by users).
- Local/National/International Influencers: Partner with that influencer that’s known to have knowledge or expertise with your services or products, or even just trust with your target audience. Also, consider reaching out to celebrities in the instance of organizations and larger budget ad bandwidth.
- Podcast and Audio Ads: Audio advertising continues to grow. Create conversational, story-driven ads for podcasts and music platforms like Spotify.
- If the budgets are larger, consider YouTube and Hulu advertising.
- Cross-Device Optimization: Ensure ads perform seamlessly on desktops, mobile devices, tablets, and wearables.
Chase The Interested Potential Customer With Retargeting Google Ads
Google Ads: As your product or services are viewed by that potential new client, and then they click away and “think about it,” while viewing other ads and accounts, make sure your ad is popping UP online for them to see again and again – until they to go into preferred action. Use strategic retargeting to nudge users through the funnel without being invasive.
Emphasize Sustainability and Social Responsibility
- Eco-Friendly Messaging: Highlight your brand’s sustainability efforts to resonate with environmentally conscious consumers.
- Social Impact Advertising: Align with causes that your Team/Organization decide on that also your audience cares about, to build an emotional connection with your brand.
- Green Ad Tech: Use ad platforms that prioritize energy efficiency and minimize carbon footprints.
Good Ways To Use AI With Advertising
Use AI-Powered Analytics: Implement machine learning tools that analyze anonymized data to provide actionable insights without compromising user privacy.
Generative AI for Creatives: Use tools like ChatGPT, DALL-E, or Adobe Firefly to create compelling ad copy, visuals, and video concepts quickly.
Analyze Performance
ALWAYS Remember: Measure engagement, conversions, and lifetime customer value to understand the true ROI of your campaigns. These comparisons and data determine next best strategy, adjustment, and direction for all future ad campaigns.