Category Archives: Marketing

SMS Marketing is THE way to reach consumers, quite literally, exactly where they are.

  SMS Marketing in 2022/2023       Author  Michelle Lagos CEO   There are a LOT of digital marketing channels. Most of our time and effort is spent on the most visible channels: social, website, email, video, search ads, and display ads. While these are definitely key strategies that deserve a lot of attention, one […]

Non-Profit Marketing 2021

  Marketing your nonprofit is not much different than marketing a for profit business. The tools are the same and your messaging/graphic should garner the same result – hitting your audience in all the feels. An emotional reaction will result in higher engagements, more donations, greater interest in getting involved with your organization, and ongoing […]

Marketing Trends to Watch Out for in 2021/2022 – Step on the NEW Wave

  Author – Michelle Lagos CEO   Marketers typically are community-minded people. We collaborate across multiple departments in our own companies, as well as various communities locally/nationally/internationally, while keeping track of competitive players and ensuring we’re deeply connected to the needs and goals of our clients. Because that’s so – We’re paying attention and want […]