Category Archives: Marketing

Timeless Marketing Practices in 2024 and Beyond…

Author: Michelle Lagos   Timeless and adaptable to changing trends. Here are some marketing practices that are likely to remain effective in 2024 and beyond. Remember that the best marketing practices may vary depending on your industry, target audience, and specific business goals. Stay informed about emerging trends and technologies, and be willing to adapt […]

What’s the best way to develop your brand voice

Author: Michelle Lagos   Developing your brand voice involves defining the unique personality, tone, and style that sets your brand apart and resonates with your target audience. By following these steps and investing time and effort into developing a strong and authentic brand voice, you can effectively communicate your brand’s personality and connect with your […]

What is Thought Leadership?!

Author: Michelle Lagos   Thought Leadership refers to the position of being recognized as an authority or expert in a particular field or industry. A thought leader is someone who is seen as knowledgeable, innovative, and influential within their area of expertise. Thought leaders typically share their insights, expertise, and perspectives through various channels such […]

SMS Marketing is THE way to reach consumers, quite literally, exactly where they are.

  SMS Marketing in 2022/2023       Author  Michelle Lagos CEO   There are a LOT of digital marketing channels. Most of our time and effort is spent on the most visible channels: social, website, email, video, search ads, and display ads. While these are definitely key strategies that deserve a lot of attention, one […]

Non-Profit Marketing 2021

  Marketing your nonprofit is not much different than marketing a for profit business. The tools are the same and your messaging/graphic should garner the same result – hitting your audience in all the feels. An emotional reaction will result in higher engagements, more donations, greater interest in getting involved with your organization, and ongoing […]

Marketing Trends to Watch Out for in 2021/2022 – Step on the NEW Wave

  Author – Michelle Lagos CEO   Marketers typically are community-minded people. We collaborate across multiple departments in our own companies, as well as various communities locally/nationally/internationally, while keeping track of competitive players and ensuring we’re deeply connected to the needs and goals of our clients. Because that’s so – We’re paying attention and want […]