Category Archives: Advertising Blogs

Advertising vs. Marketing

Author Michelle Lagos     What should my marketing goals be? Building brand awareness. Generating a high volume of qualified leads. Establishing thought leadership. Attributing marketing activities to revenue generation. Increasing brand engagement.   Use a SMART Approach to Setting Marketing Objectives Specific The goals are clearly defined and outlined. Such as: 1. Identify how much […]

Navigating Advertising in 2021

Navigating Advertising in 2021 Author Melissa Slavsky     Marketing/advertising shifted during 2020, and the trends that developed throughout the year will be carried into 2021. Here are a few things to keep in mind when you are thinking about your 2021 marketing and advertising strategy:   If 2020 has taught us anything, it’s the […]

What is Influencer Marketing?

What is Influencer Marketing?   Author – Michelle Lagos CEO   The Influencer An Influencer is a person who actively uses social platforms and has a certain scope of interest and influence. They may be bloggers, business owners, public figures, journalists, local or national celebrities, or other people that have a big number of followers […]

Ecommerce Website Growth in 2021-2023

  With the current data it clearly shows that online sales and advertising is on the sharp rise and being a pioneering company the becomes the goto resource will be invaluable now and into the immediate future – COVID or no COVID.         Author – Michelle Lagos CEO     Important fact […]

The Advantages of Co-Digital Advertising

The Advantages of Co-Digital Advertising   Author – Michelle Lagos CEO   “[It] is a far too-underutilized method of small business growth,” states small business book author Steve Strauss in USA Today.   Cooperative advertising is a financial agreement between multiple business to share the cost of promotional advertising/marketing that includes the services/products/new special offerings […]

How to Reach Your Audience During a Crisis

How to Reach Your Audience During a Crisis Writer – Melissa Slavsky, Digital Media Strategist & Analytics Specialist   Advertising as we know it has changed quite a bit since early March. And in a good way. It’s become more human. More empathetic. We are seeing commercials and digital ads speaking directly to our heart. […]