Category Archives: Advertising Blogs

What is Thought Leadership?!

Author: Michelle Lagos   Thought Leadership refers to the position of being recognized as an authority or expert in a particular field or industry. A thought leader is someone who is seen as knowledgeable, innovative, and influential within their area of expertise. Thought leaders typically share their insights, expertise, and perspectives through various channels such […]

Launch Your Digital Advertising: A Comprehensive Guide to Setting Up Meta and Google Ads Accounts

      Comprehensive step-by-step guide to setting up both Meta and Google Ads accounts.     Authors: Scott Smith & Michelle Lagos   As a leading marketing and advertising team, Get Lagos Now understands the importance of digital advertising in today’s fast-paced online landscape. Meta (formerly Facebook) and Google Ads are two of the […]

Demystifying Digital Ad Metrics: Measuring Success in Meta and Google Ads

The Fundamentals of Digital Advertising: Comparing Meta and Google Ads Platforms   Digital advertising is a form of marketing that promotes products and services through digital channels, such as websites, social media, search engines, and mobile apps. The main objective of digital advertising is to reach the target audience, generate leads, and increase sales. Such […]

SMS Marketing is THE way to reach consumers, quite literally, exactly where they are.

  SMS Marketing in 2022/2023       Author  Michelle Lagos CEO   There are a LOT of digital marketing channels. Most of our time and effort is spent on the most visible channels: social, website, email, video, search ads, and display ads. While these are definitely key strategies that deserve a lot of attention, one […]

What is a Certified B Corporation?

What Is B Lab? Author: Michelle Lagos CEO   B Lab is a non-profit corporation that certifies B Corporations—it offers a variety of support, varying from access to the Certified B Corp logo to introducing new Certified B companies to a large, lively community of other Certified B Corporations. With the primary goal globally is […]

Advertising vs. Marketing

Author Michelle Lagos     What should my marketing goals be? Building brand awareness. Generating a high volume of qualified leads. Establishing thought leadership. Attributing marketing activities to revenue generation. Increasing brand engagement.   Use a SMART Approach to Setting Marketing Objectives Specific The goals are clearly defined and outlined. Such as: 1. Identify how much […]

Navigating Advertising in 2021

Navigating Advertising in 2021 Author Melissa Slavsky     Marketing/advertising shifted during 2020, and the trends that developed throughout the year will be carried into 2021. Here are a few things to keep in mind when you are thinking about your 2021 marketing and advertising strategy:   If 2020 has taught us anything, it’s the […]

What is Influencer Marketing?

What is Influencer Marketing?   Author – Michelle Lagos CEO   The Influencer An Influencer is a person who actively uses social platforms and has a certain scope of interest and influence. They may be bloggers, business owners, public figures, journalists, local or national celebrities, or other people that have a big number of followers […]