SMS Marketing in 2022/2023 Author Michelle Lagos CEO There are a LOT of digital marketing channels. Most of our time and effort is spent on the most visible channels: social, website, email, video, search ads, and display ads. While these are definitely key strategies that deserve a lot of attention, one […]
Category Archives: Advertising Blogs
22
Apr
Apr
Hybrid Remote Will Always Be… Author: Michelle Lagos CEO The shifts in the way we work in the last two years have been significant. Many people believe work will never be the same—given the tectonic shifts in where work happens and how it gets done. And many would argue this is a good […]
21
Apr
Apr
What Is B Lab? Author: Michelle Lagos CEO B Lab is a non-profit corporation that certifies B Corporations—it offers a variety of support, varying from access to the Certified B Corp logo to introducing new Certified B companies to a large, lively community of other Certified B Corporations. With the primary goal globally is […]
01
Feb
Feb
Author – Melissa Slavsky What is display advertising? Display ads, or what most people know as a banner ads, is an ad that is placed on a website that is advertising a product or service. The ad usually features the name of a business/organization, as well as a static or animated image. It […]
20
Jan
Jan
Author Michelle Lagos What should my marketing goals be? Building brand awareness. Generating a high volume of qualified leads. Establishing thought leadership. Attributing marketing activities to revenue generation. Increasing brand engagement. Use a SMART Approach to Setting Marketing Objectives Specific The goals are clearly defined and outlined. Such as: 1. Identify how much […]
07
Dec
Dec
Navigating Advertising in 2021 Author Melissa Slavsky Marketing/advertising shifted during 2020, and the trends that developed throughout the year will be carried into 2021. Here are a few things to keep in mind when you are thinking about your 2021 marketing and advertising strategy: If 2020 has taught us anything, it’s the […]
17
Nov
Nov
What is Influencer Marketing? Author – Michelle Lagos CEO The Influencer An Influencer is a person who actively uses social platforms and has a certain scope of interest and influence. They may be bloggers, business owners, public figures, journalists, local or national celebrities, or other people that have a big number of followers […]
28
Oct
Oct
With the current data it clearly shows that online sales and advertising is on the sharp rise and being a pioneering company the becomes the goto resource will be invaluable now and into the immediate future – COVID or no COVID. Author – Michelle Lagos CEO Important fact […]
20
Oct
Oct
The Advantages of Co-Digital Advertising Author – Michelle Lagos CEO “[It] is a far too-underutilized method of small business growth,” states small business book author Steve Strauss in USA Today. Cooperative advertising is a financial agreement between multiple business to share the cost of promotional advertising/marketing that includes the services/products/new special offerings […]
24
Aug
Aug
Google My Business SEO Blog Author – Michelle Lagos CEO So, let’s answer the question on one of the important ways you can increase your organic SEO. YES. YES. YES. Paid Google Search and Advertising campaigns are VERY important but Google also gives you a tool […]
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