Category Archives: Advertising Blogs

SMS Marketing is THE way to reach consumers, quite literally, exactly where they are.

  SMS Marketing in 2022/2023       Author  Michelle Lagos CEO   There are a LOT of digital marketing channels. Most of our time and effort is spent on the most visible channels: social, website, email, video, search ads, and display ads. While these are definitely key strategies that deserve a lot of attention, one […]

What is a Certified B Corporation?

What Is B Lab? Author: Michelle Lagos CEO   B Lab is a non-profit corporation that certifies B Corporations—it offers a variety of support, varying from access to the Certified B Corp logo to introducing new Certified B companies to a large, lively community of other Certified B Corporations. With the primary goal globally is […]

Advertising vs. Marketing

Author Michelle Lagos     What should my marketing goals be? Building brand awareness. Generating a high volume of qualified leads. Establishing thought leadership. Attributing marketing activities to revenue generation. Increasing brand engagement.   Use a SMART Approach to Setting Marketing Objectives Specific The goals are clearly defined and outlined. Such as: 1. Identify how much […]

Navigating Advertising in 2021

Navigating Advertising in 2021 Author Melissa Slavsky     Marketing/advertising shifted during 2020, and the trends that developed throughout the year will be carried into 2021. Here are a few things to keep in mind when you are thinking about your 2021 marketing and advertising strategy:   If 2020 has taught us anything, it’s the […]

What is Influencer Marketing?

What is Influencer Marketing?   Author – Michelle Lagos CEO   The Influencer An Influencer is a person who actively uses social platforms and has a certain scope of interest and influence. They may be bloggers, business owners, public figures, journalists, local or national celebrities, or other people that have a big number of followers […]

Ecommerce Website Growth in 2021-2023

  With the current data it clearly shows that online sales and advertising is on the sharp rise and being a pioneering company the becomes the goto resource will be invaluable now and into the immediate future – COVID or no COVID.         Author – Michelle Lagos CEO     Important fact […]

The Advantages of Co-Digital Advertising

The Advantages of Co-Digital Advertising   Author – Michelle Lagos CEO   “[It] is a far too-underutilized method of small business growth,” states small business book author Steve Strauss in USA Today.   Cooperative advertising is a financial agreement between multiple business to share the cost of promotional advertising/marketing that includes the services/products/new special offerings […]