Hybrid Remote Will Always Be… Author: Michelle Lagos CEO The shifts in the way we work in the last two years have been significant. Many people believe work will never be the same—given the tectonic shifts in where work happens and how it gets done. And many would argue this is a good […]
21
Apr
Apr
What Is B Lab? Author: Michelle Lagos CEO B Lab is a non-profit corporation that certifies B Corporations—it offers a variety of support, varying from access to the Certified B Corp logo to introducing new Certified B companies to a large, lively community of other Certified B Corporations. With the primary goal globally is […]
20
Apr
Apr
What is Modern Marketing? And how can you use it boost your brand? […]
16
Feb
Feb
Author – Michelle Lagos This answer begins with a series of simple questions: Does your website collect visas? Forms? Personal information? Like subscribe options info while making appts.? Website or Google Analytic tracking? Because of that, do you have a Private Policy page in your website that’s linked in an area where […]
27
Sep
Sep
Marketing your nonprofit is not much different than marketing a for profit business. The tools are the same and your messaging/graphic should garner the same result – hitting your audience in all the feels. An emotional reaction will result in higher engagements, more donations, greater interest in getting involved with your organization, and ongoing […]
31
Aug
Aug
https://strategicitpro.com/ What services do you provide? We proactively monitor your devices for security, automate processes, and include unlimited support at a fixed rate. We also provide Break/Fix services, Data and Disaster Recovery services, Maintenance for Servers and Computers, Wireless & Cloud Solutions, Remote Management and Monitoring (RMM), Help Desk Support, and Project Management. […]
06
Jul
Jul
Author – Michelle Lagos CEO Marketers typically are community-minded people. We collaborate across multiple departments in our own companies, as well as various communities locally/nationally/internationally, while keeping track of competitive players and ensuring we’re deeply connected to the needs and goals of our clients. Because that’s so – We’re paying attention and want […]
01
Feb
Feb
Author – Melissa Slavsky What is display advertising? Display ads, or what most people know as a banner ads, is an ad that is placed on a website that is advertising a product or service. The ad usually features the name of a business/organization, as well as a static or animated image. It […]
20
Jan
Jan
Author Michelle Lagos What should my marketing goals be? Building brand awareness. Generating a high volume of qualified leads. Establishing thought leadership. Attributing marketing activities to revenue generation. Increasing brand engagement. Use a SMART Approach to Setting Marketing Objectives Specific The goals are clearly defined and outlined. Such as: 1. Identify how much […]
07
Dec
Dec
Navigating Advertising in 2021 Author Melissa Slavsky Marketing/advertising shifted during 2020, and the trends that developed throughout the year will be carried into 2021. Here are a few things to keep in mind when you are thinking about your 2021 marketing and advertising strategy: If 2020 has taught us anything, it’s the […]