What is a Certified B Corporation?

What Is B Lab? Author: Michelle Lagos CEO   B Lab is a non-profit corporation that certifies B Corporations—it offers a variety of support, varying from access to the Certified B Corp logo to introducing new Certified B companies to a large, lively community of other Certified B Corporations. With the primary goal globally is […]

Why is a Private Policy page in your website important?

          Author – Michelle Lagos   This answer begins with a series of simple questions: Does your website collect visas?  Forms?  Personal information? Like subscribe options info while making appts.?  Website or Google Analytic tracking? Because of that, do you have a Private Policy page in your website that’s linked in an area where […]

Non-Profit Marketing 2021

  Marketing your nonprofit is not much different than marketing a for profit business. The tools are the same and your messaging/graphic should garner the same result – hitting your audience in all the feels. An emotional reaction will result in higher engagements, more donations, greater interest in getting involved with your organization, and ongoing […]

October Company Showcase – Strategic IT

https://strategicitpro.com/   What services do you provide?  We proactively monitor your devices for security, automate processes, and include unlimited support at a fixed rate. We also provide Break/Fix services, Data and Disaster Recovery services, Maintenance for Servers and Computers, Wireless & Cloud Solutions, Remote Management and Monitoring (RMM), Help Desk Support, and Project Management.   […]

Marketing Trends to Watch Out for in 2021/2022 – Step on the NEW Wave

  Author – Michelle Lagos CEO   Marketers typically are community-minded people. We collaborate across multiple departments in our own companies, as well as various communities locally/nationally/internationally, while keeping track of competitive players and ensuring we’re deeply connected to the needs and goals of our clients. Because that’s so – We’re paying attention and want […]

Advertising vs. Marketing

Author Michelle Lagos     What should my marketing goals be? Building brand awareness. Generating a high volume of qualified leads. Establishing thought leadership. Attributing marketing activities to revenue generation. Increasing brand engagement.   Use a SMART Approach to Setting Marketing Objectives Specific The goals are clearly defined and outlined. Such as: 1. Identify how much […]

Navigating Advertising in 2021

Navigating Advertising in 2021 Author Melissa Slavsky     Marketing/advertising shifted during 2020, and the trends that developed throughout the year will be carried into 2021. Here are a few things to keep in mind when you are thinking about your 2021 marketing and advertising strategy:   If 2020 has taught us anything, it’s the […]