Author – Michelle Lagos CEO Marketers typically are community-minded people. We collaborate across multiple departments in our own companies, as well as various communities locally/nationally/internationally, while keeping track of competitive players and ensuring we’re deeply connected to the needs and goals of our clients. Because that’s so – We’re paying attention and want […]
01
Feb
Feb
Author – Melissa Slavsky What is display advertising? Display ads, or what most people know as a banner ads, is an ad that is placed on a website that is advertising a product or service. The ad usually features the name of a business/organization, as well as a static or animated image. It […]
20
Jan
Jan
Author Michelle Lagos What should my marketing goals be? Building brand awareness. Generating a high volume of qualified leads. Establishing thought leadership. Attributing marketing activities to revenue generation. Increasing brand engagement. Use a SMART Approach to Setting Marketing Objectives Specific The goals are clearly defined and outlined. Such as: 1. Identify how much […]
07
Dec
Dec
Navigating Advertising in 2021 Author Melissa Slavsky Marketing/advertising shifted during 2020, and the trends that developed throughout the year will be carried into 2021. Here are a few things to keep in mind when you are thinking about your 2021 marketing and advertising strategy: If 2020 has taught us anything, it’s the […]
24
Nov
Nov
Effective Ways to Conduct Business (technology wise) While Traveling Author – Michelle Lagos CEO “The United States has 62 national parks in 29 different states. With over 8 million acres of national park’s land to explore the vast swathes of protected countryside come in all shapes and sizes. From bone-dry deserts to […]
17
Nov
Nov
What is Influencer Marketing? Author – Michelle Lagos CEO The Influencer An Influencer is a person who actively uses social platforms and has a certain scope of interest and influence. They may be bloggers, business owners, public figures, journalists, local or national celebrities, or other people that have a big number of followers […]
02
Nov
Nov
What services do you provide? Our brokers know the area and are ready to help you find your next dream home or commercial property. https://delavan-realty.com/ Delavan Realty YouTube OUR SERVICES Residential property Lots & land property Commercial property Buyer services Sell services (listing) Consultation Mortgage connection Why do you work with Get […]
28
Oct
Oct
With the current data it clearly shows that online sales and advertising is on the sharp rise and being a pioneering company the becomes the goto resource will be invaluable now and into the immediate future – COVID or no COVID. Author – Michelle Lagos CEO Important fact […]
20
Oct
Oct
The Advantages of Co-Digital Advertising Author – Michelle Lagos CEO “[It] is a far too-underutilized method of small business growth,” states small business book author Steve Strauss in USA Today. Cooperative advertising is a financial agreement between multiple business to share the cost of promotional advertising/marketing that includes the services/products/new special offerings […]
24
Aug
Aug
Google My Business SEO Blog Author – Michelle Lagos CEO So, let’s answer the question on one of the important ways you can increase your organic SEO. YES. YES. YES. Paid Google Search and Advertising campaigns are VERY important but Google also gives you a tool […]