Advertising vs. Marketing

Author Michelle Lagos     What should my marketing goals be? Building brand awareness. Generating a high volume of qualified leads. Establishing thought leadership. Attributing marketing activities to revenue generation. Increasing brand engagement.   Use a SMART Approach to Setting Marketing Objectives Specific The goals are clearly defined and outlined. Such as: 1. Identify how much […]

Navigating Advertising in 2021

Navigating Advertising in 2021 Author Melissa Slavsky     Marketing/advertising shifted during 2020, and the trends that developed throughout the year will be carried into 2021. Here are a few things to keep in mind when you are thinking about your 2021 marketing and advertising strategy:   If 2020 has taught us anything, it’s the […]

Effective Ways to Conduct Business (technology wise) While Traveling

Effective Ways to Conduct Business (technology wise) While Traveling   Author – Michelle Lagos CEO     “The United States has 62 national parks in 29 different states. With over 8 million acres of national park’s land to explore the vast swathes of protected countryside come in all shapes and sizes. From bone-dry deserts to […]

What is Influencer Marketing?

What is Influencer Marketing?   Author – Michelle Lagos CEO   The Influencer An Influencer is a person who actively uses social platforms and has a certain scope of interest and influence. They may be bloggers, business owners, public figures, journalists, local or national celebrities, or other people that have a big number of followers […]

2020 Holiday Client Showcase – Delavan Realty

  What services do you provide?   Our brokers know the area and are ready to help you find your next dream home or commercial property. Delavan Realty YouTube OUR SERVICES Residential property Lots & land property Commercial property Buyer services Sell services (listing) Consultation Mortgage connection   Why do you work with Get […]

Ecommerce Website Growth in 2021-2023

  With the current data it clearly shows that online sales and advertising is on the sharp rise and being a pioneering company the becomes the goto resource will be invaluable now and into the immediate future – COVID or no COVID.         Author – Michelle Lagos CEO     Important fact […]

The Advantages of Co-Digital Advertising

The Advantages of Co-Digital Advertising   Author – Michelle Lagos CEO   “[It] is a far too-underutilized method of small business growth,” states small business book author Steve Strauss in USA Today.   Cooperative advertising is a financial agreement between multiple business to share the cost of promotional advertising/marketing that includes the services/products/new special offerings […]

October Client Showcase – Night Owl Flooring Services

    5 Star Google-rated business, Night Owl Flooring Services is a new website development, SEO, and advertising client.  Do see their website and understand why they’re the commercial service group that veterinary hospitals, preschools, restaurants, and many more have been relying on for the last 30 years!     What services do you […]