Author Archives: Michelle Lagos

September Company Showcase – Strategic IT

https://strategicitpro.com/   What services do you provide?  We proactively monitor your devices for security, automate processes, and include unlimited support at a fixed rate. We also provide Break/Fix services, Data and Disaster Recovery services, Maintenance for Servers and Computers, Wireless & Cloud Solutions, Remote Management and Monitoring (RMM), Help Desk Support, and Project Management.   […]

Marketing Trends to Watch Out for in 2021 – Step on the NEW Wave

  Author – Michelle Lagos CEO   Marketers typically are community-minded people. We collaborate across multiple departments in our own companies, as well as various communities locally/nationally/internationally, while keeping track of competitive players and ensuring we’re deeply connected to the needs and goals of our clients. Because that’s so – We’re paying attention and want […]

Advertising vs. Marketing

Author Michelle Lagos     What should my marketing goals be? Building brand awareness. Generating a high volume of qualified leads. Establishing thought leadership. Attributing marketing activities to revenue generation. Increasing brand engagement.   Use a SMART Approach to Setting Marketing Objectives Specific The goals are clearly defined and outlined. Such as: 1. Identify how much […]

Navigating Advertising in 2021

Navigating Advertising in 2021 Author Melissa Slavsky     Marketing/advertising shifted during 2020, and the trends that developed throughout the year will be carried into 2021. Here are a few things to keep in mind when you are thinking about your 2021 marketing and advertising strategy:   If 2020 has taught us anything, it’s the […]

Effective Ways to Conduct Business (technology wise) While Traveling

Effective Ways to Conduct Business (technology wise) While Traveling   Author – Michelle Lagos CEO     “The United States has 62 national parks in 29 different states. With over 8 million acres of national park’s land to explore the vast swathes of protected countryside come in all shapes and sizes. From bone-dry deserts to […]

What is Influencer Marketing?

What is Influencer Marketing?   Author – Michelle Lagos CEO   The Influencer An Influencer is a person who actively uses social platforms and has a certain scope of interest and influence. They may be bloggers, business owners, public figures, journalists, local or national celebrities, or other people that have a big number of followers […]

2020 Holiday Client Showcase – Delavan Realty

  What services do you provide?   Our brokers know the area and are ready to help you find your next dream home or commercial property. https://delavan-realty.com/ Delavan Realty YouTube OUR SERVICES Residential property Lots & land property Commercial property Buyer services Sell services (listing) Consultation Mortgage connection   Why do you work with Get […]

Ecommerce Website Growth in 2021-2023

  With the current data it clearly shows that online sales and advertising is on the sharp rise and being a pioneering company the becomes the goto resource will be invaluable now and into the immediate future – COVID or no COVID.         Author – Michelle Lagos CEO     Important fact […]

The Advantages of Co-Digital Advertising

The Advantages of Co-Digital Advertising   Author – Michelle Lagos CEO   “[It] is a far too-underutilized method of small business growth,” states small business book author Steve Strauss in USA Today.   Cooperative advertising is a financial agreement between multiple business to share the cost of promotional advertising/marketing that includes the services/products/new special offerings […]