What services does your organization provide? Our association represents the 45 local government conservation districts in Oregon. As their trade association, we keep them informed of federal and state grant opportunities, legislation and regulation that can affect their operations. We provide workshops and an annual conference as well as ongoing webinars. We are […]
Author Archives: Michelle Lagos
Advertising Blogs, Uncategorized
Demystifying Digital Ad Metrics: Measuring Success in Meta and Google Ads
10
Apr
Apr
The Fundamentals of Digital Advertising: Comparing Meta and Google Ads Platforms Digital advertising is a form of marketing that promotes products and services through digital channels, such as websites, social media, search engines, and mobile apps. The main objective of digital advertising is to reach the target audience, generate leads, and increase sales. Such […]
29
Mar
Mar
Google Analytics 4 (GA4) is replacing Universal Analytics (UA). UA will be discontinued in July 2023. Google introduced GA4 in 2020 as the next generation of Google Analytics, which brings a new way to measure user interactions across websites and apps. It’s designed to provide better insights into user behavior and offer more […]
Advertising Blogs, Marketing
SMS Marketing is THE way to reach consumers, quite literally, exactly where they are.
29
Sep
Sep
SMS Marketing in 2022/2023 Author Michelle Lagos CEO There are a LOT of digital marketing channels. Most of our time and effort is spent on the most visible channels: social, website, email, video, search ads, and display ads. While these are definitely key strategies that deserve a lot of attention, one […]
The Get Lagos Now team today is honored to be recognized as the top 5% Bcorp computer company in the US and Canada in 2022 for our “charitable giving and investment in diversity, while making an exceptional positive impact.” It’s an honor to be a BCorp certified and Benefit Corporations for Good digital and website […]
22
Apr
Apr
Hybrid Remote Will Always Be… Author: Michelle Lagos CEO The shifts in the way we work in the last two years have been significant. Many people believe work will never be the same—given the tectonic shifts in where work happens and how it gets done. And many would argue this is a good […]
21
Apr
Apr
What Is B Lab? Author: Michelle Lagos CEO B Lab is a non-profit corporation that certifies B Corporations—it offers a variety of support, varying from access to the Certified B Corp logo to introducing new Certified B companies to a large, lively community of other Certified B Corporations. With the primary goal globally is […]
20
Apr
Apr
What is Modern Marketing? And how can you use it boost your brand? […]
16
Feb
Feb
Author – Michelle Lagos This answer begins with a series of simple questions: Does your website collect visas? Forms? Personal information? Like subscribe options info while making appts.? Website or Google Analytic tracking? Because of that, do you have a Private Policy page in your website that’s linked in an area where […]
27
Sep
Sep
Marketing your nonprofit is not much different than marketing a for profit business. The tools are the same and your messaging/graphic should garner the same result – hitting your audience in all the feels. An emotional reaction will result in higher engagements, more donations, greater interest in getting involved with your organization, and ongoing […]