Making Oregon the Best Place to Be a Kid What services does our organization provide? The Children’s Institute shapes early childhood policy, secures public investments for early childhood programs and services, and works with school communities to strengthen early learning for children and teaching practices for educators. We’re making Oregon the best place to […]
Author Archives: Michelle Lagos
16
Dec
Dec
Author: Michelle Lagos Digital Advertising in 2025 will continue to evolve rapidly with advancements in technology, changing user- behavior, and increased emphasis on privacy. Here are key tips to create effective digital advertising strategies in 2025: Master Short-Form and Snackable Content MORE and MORE Video – Platforms like TikTok (if it remains in […]
Author: Michelle Lagos Ensuring Accessibility For Everyone Is The Right Thing Todo But Also A Legal Requirement ADA-compliant websites are important for several reasons, primarily because they promote inclusivity, accessibility, and are legally compliant. Inclusivity: ADA compliance ensures that websites are accessible to individuals with disabilities, such as visual, auditory, cognitive, or motor impairments. Equal […]
16
Dec
Dec
“When we’re talking about Diversity, it’s not a box to check. It’s a reality that should be deeply felt, and held, and valued by all of us.” -Ava DuVernay Reach a Global Audience Regardless of Location There’s many benefits of having a website with multilingual abilities. It allows you to […]
20
Feb
Feb
Author: Michelle Lagos Timeless and adaptable to changing trends. Here are some marketing practices that are likely to remain effective in 2024 and beyond. Remember that the best marketing practices may vary depending on your industry, target audience, and specific business goals. Stay informed about emerging trends and technologies, and be willing to adapt […]
20
Feb
Feb
Author: Michelle Lagos Developing your brand voice involves defining the unique personality, tone, and style that sets your brand apart and resonates with your target audience. By following these steps and investing time and effort into developing a strong and authentic brand voice, you can effectively communicate your brand’s personality and connect with your […]
20
Feb
Feb
Author: Michelle Lagos Thought Leadership refers to the position of being recognized as an authority or expert in a particular field or industry. A thought leader is someone who is seen as knowledgeable, innovative, and influential within their area of expertise. Thought leaders typically share their insights, expertise, and perspectives through various channels such […]
Client Showcase, Going green
September Client Showcase & Testimonial – Oregon Association of Conservation Districts OACD
30
Aug
Aug
What services does your organization provide? Our association represents the 45 local government conservation districts in Oregon. As their trade association, we keep them informed of federal and state grant opportunities, legislation and regulation that can affect their operations. We provide workshops and an annual conference as well as ongoing webinars. We are […]
Advertising Blogs, Uncategorized
Demystifying Digital Ad Metrics: Measuring Success in Meta and Google Ads
10
Apr
Apr
The Fundamentals of Digital Advertising: Comparing Meta and Google Ads Platforms Digital advertising is a form of marketing that promotes products and services through digital channels, such as websites, social media, search engines, and mobile apps. The main objective of digital advertising is to reach the target audience, generate leads, and increase sales. Such […]
29
Mar
Mar
Google Analytics 4 (GA4) is replacing Universal Analytics (UA). UA will be discontinued in July 2023. Google introduced GA4 in 2020 as the next generation of Google Analytics, which brings a new way to measure user interactions across websites and apps. It’s designed to provide better insights into user behavior and offer more […]