Author Archives: Michelle Lagos

Timeless Marketing Practices in 2024 and Beyond…

Author: Michelle Lagos   Timeless and adaptable to changing trends. Here are some marketing practices that are likely to remain effective in 2024 and beyond. Remember that the best marketing practices may vary depending on your industry, target audience, and specific business goals. Stay informed about emerging trends and technologies, and be willing to adapt […]

What’s the best way to develop your brand voice

Author: Michelle Lagos   Developing your brand voice involves defining the unique personality, tone, and style that sets your brand apart and resonates with your target audience. By following these steps and investing time and effort into developing a strong and authentic brand voice, you can effectively communicate your brand’s personality and connect with your […]

What is Thought Leadership?!

Author: Michelle Lagos   Thought Leadership refers to the position of being recognized as an authority or expert in a particular field or industry. A thought leader is someone who is seen as knowledgeable, innovative, and influential within their area of expertise. Thought leaders typically share their insights, expertise, and perspectives through various channels such […]

September Client Showcase & Testimonial – Oregon Association of Conservation Districts OACD

    What services does your organization provide? Our association represents the 45 local government conservation districts in Oregon.  As their trade association, we keep them informed of federal and state grant opportunities, legislation and regulation that can affect their operations.  We provide workshops and an annual conference as well as ongoing webinars.  We are […]

Demystifying Digital Ad Metrics: Measuring Success in Meta and Google Ads

The Fundamentals of Digital Advertising: Comparing Meta and Google Ads Platforms   Digital advertising is a form of marketing that promotes products and services through digital channels, such as websites, social media, search engines, and mobile apps. The main objective of digital advertising is to reach the target audience, generate leads, and increase sales. Such […]

The Google Analytics you know will be discontinued in July 2023

    Google Analytics 4 (GA4) is replacing Universal Analytics (UA). UA will be discontinued in July 2023. Google introduced GA4 in 2020 as the next generation of Google Analytics, which brings a new way to measure user interactions across websites and apps. It’s designed to provide better insights into user behavior and offer more […]

SMS Marketing is THE way to reach consumers, quite literally, exactly where they are.

  SMS Marketing in 2022/2023       Author  Michelle Lagos CEO   There are a LOT of digital marketing channels. Most of our time and effort is spent on the most visible channels: social, website, email, video, search ads, and display ads. While these are definitely key strategies that deserve a lot of attention, one […]

5% BCorp Computer Company in the US and Canada in 2022

  The Get Lagos Now team today is honored to be recognized as the top 5% Bcorp computer company in the US and Canada in 2022 for our “charitable giving and investment in diversity, while making an exceptional positive impact.” It’s an honor to be a BCorp certified and Benefit Corporations for Good digital and website […]

What is a Certified B Corporation?

What Is B Lab? Author: Michelle Lagos CEO   B Lab is a non-profit corporation that certifies B Corporations—it offers a variety of support, varying from access to the Certified B Corp logo to introducing new Certified B companies to a large, lively community of other Certified B Corporations. With the primary goal globally is […]