Category Archives: Advertising Blogs

What is Influencer Marketing?

What is Influencer Marketing?   Author – Michelle Lagos CEO   The Influencer An Influencer is a person who actively uses social platforms and has a certain scope of interest and influence. They may be bloggers, business owners, public figures, journalists, local or national celebrities, or other people that have a big number of followers […]

The Advantages of Co-Digital Advertising

The Advantages of Co-Digital Advertising   Author – Michelle Lagos CEO   “[It] is a far too-underutilized method of small business growth,” states small business book author Steve Strauss in USA Today.   Cooperative advertising is a financial agreement between multiple business to share the cost of promotional advertising/marketing that includes the services/products/new special offerings […]