Author: Michelle Lagos Timeless and adaptable to changing trends. Here are some marketing practices that are likely to remain effective in 2024 and beyond. Remember that the best marketing practices may vary depending on your industry, target audience, and specific business goals. Stay informed about emerging trends and technologies, and be willing to adapt […]
20
Feb
Feb
Author: Michelle Lagos Developing your brand voice involves defining the unique personality, tone, and style that sets your brand apart and resonates with your target audience. By following these steps and investing time and effort into developing a strong and authentic brand voice, you can effectively communicate your brand’s personality and connect with your […]
20
Feb
Feb
Author: Michelle Lagos Thought Leadership refers to the position of being recognized as an authority or expert in a particular field or industry. A thought leader is someone who is seen as knowledgeable, innovative, and influential within their area of expertise. Thought leaders typically share their insights, expertise, and perspectives through various channels such […]
Client Showcase, Going green
September Client Showcase & Testimonial – Oregon Association of Conservation Districts OACD
30
Aug
Aug
What services does your organization provide? Our association represents the 45 local government conservation districts in Oregon. As their trade association, we keep them informed of federal and state grant opportunities, legislation and regulation that can affect their operations. We provide workshops and an annual conference as well as ongoing webinars. We are […]
Advertising Blogs
Launch Your Digital Advertising: A Comprehensive Guide to Setting Up Meta and Google Ads Accounts
24
Apr
Apr
Comprehensive step-by-step guide to setting up both Meta and Google Ads accounts. Authors: Scott Smith & Michelle Lagos As a leading marketing and advertising team, Get Lagos Now understands the importance of digital advertising in today’s fast-paced online landscape. Meta (formerly Facebook) and Google Ads are two of the […]
Advertising Blogs, Uncategorized
Demystifying Digital Ad Metrics: Measuring Success in Meta and Google Ads
10
Apr
Apr
The Fundamentals of Digital Advertising: Comparing Meta and Google Ads Platforms Digital advertising is a form of marketing that promotes products and services through digital channels, such as websites, social media, search engines, and mobile apps. The main objective of digital advertising is to reach the target audience, generate leads, and increase sales. Such […]
29
Mar
Mar
Google Analytics 4 (GA4) is replacing Universal Analytics (UA). UA will be discontinued in July 2023. Google introduced GA4 in 2020 as the next generation of Google Analytics, which brings a new way to measure user interactions across websites and apps. It’s designed to provide better insights into user behavior and offer more […]
Advertising Blogs, Marketing
SMS Marketing is THE way to reach consumers, quite literally, exactly where they are.
29
Sep
Sep
SMS Marketing in 2022/2023 Author Michelle Lagos CEO There are a LOT of digital marketing channels. Most of our time and effort is spent on the most visible channels: social, website, email, video, search ads, and display ads. While these are definitely key strategies that deserve a lot of attention, one […]
The Get Lagos Now team today is honored to be recognized as the top 5% Bcorp computer company in the US and Canada in 2022 for our “charitable giving and investment in diversity, while making an exceptional positive impact.” It’s an honor to be a BCorp certified and Benefit Corporations for Good digital and website […]
22
Apr
Apr
Hybrid Remote Will Always Be… Author: Michelle Lagos CEO The shifts in the way we work in the last two years have been significant. Many people believe work will never be the same—given the tectonic shifts in where work happens and how it gets done. And many would argue this is a good […]