Author: Michelle Lagos Digital Advertising in 2025 will continue to evolve rapidly with advancements in technology, changing user- behavior, and increased emphasis on privacy. Here are key tips to create effective digital advertising strategies in 2025: Master Short-Form and Snackable Content MORE and MORE Video – Platforms like TikTok (if it remains in […]
Category Archives: Marketing
Author: Michelle Lagos Ensuring Accessibility For Everyone Is The Right Thing Todo But Also A Legal Requirement ADA-compliant websites are important for several reasons, primarily because they promote inclusivity, accessibility, and are legally compliant. Inclusivity: ADA compliance ensures that websites are accessible to individuals with disabilities, such as visual, auditory, cognitive, or motor impairments. Equal […]
16
Dec
Dec
“When we’re talking about Diversity, it’s not a box to check. It’s a reality that should be deeply felt, and held, and valued by all of us.” -Ava DuVernay Reach a Global Audience Regardless of Location There’s many benefits of having a website with multilingual abilities. It allows you to […]
20
Feb
Feb
Author: Michelle Lagos Timeless and adaptable to changing trends. Here are some marketing practices that are likely to remain effective in 2024 and beyond. Remember that the best marketing practices may vary depending on your industry, target audience, and specific business goals. Stay informed about emerging trends and technologies, and be willing to adapt […]
20
Feb
Feb
Author: Michelle Lagos Developing your brand voice involves defining the unique personality, tone, and style that sets your brand apart and resonates with your target audience. By following these steps and investing time and effort into developing a strong and authentic brand voice, you can effectively communicate your brand’s personality and connect with your […]
20
Feb
Feb
Author: Michelle Lagos Thought Leadership refers to the position of being recognized as an authority or expert in a particular field or industry. A thought leader is someone who is seen as knowledgeable, innovative, and influential within their area of expertise. Thought leaders typically share their insights, expertise, and perspectives through various channels such […]
Advertising Blogs, Marketing
SMS Marketing is THE way to reach consumers, quite literally, exactly where they are.
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Sep
Sep
SMS Marketing in 2022/2023 Author Michelle Lagos CEO There are a LOT of digital marketing channels. Most of our time and effort is spent on the most visible channels: social, website, email, video, search ads, and display ads. While these are definitely key strategies that deserve a lot of attention, one […]
20
Apr
Apr
What is Modern Marketing? And how can you use it boost your brand? […]
27
Sep
Sep
Marketing your nonprofit is not much different than marketing a for profit business. The tools are the same and your messaging/graphic should garner the same result – hitting your audience in all the feels. An emotional reaction will result in higher engagements, more donations, greater interest in getting involved with your organization, and ongoing […]
06
Jul
Jul
Author – Michelle Lagos CEO Marketers typically are community-minded people. We collaborate across multiple departments in our own companies, as well as various communities locally/nationally/internationally, while keeping track of competitive players and ensuring we’re deeply connected to the needs and goals of our clients. Because that’s so – We’re paying attention and want […]