Category Archives: Advertising Blogs

What is Influencer Marketing?

What is Influencer Marketing?   Author – Michelle Lagos CEO   The Influencer An Influencer is a person who actively uses social platforms and has a certain scope of interest and influence. They may be bloggers, business owners, public figures, journalists, local or national celebrities, or other people that have a big number of followers […]

Ecommerce Website Growth in 2021-2023

  With the current data it clearly shows that online sales and advertising is on the sharp rise and being a pioneering company the becomes the goto resource will be invaluable now and into the immediate future – COVID or no COVID.         Author – Michelle Lagos CEO     Important fact […]

The Advantages of Co-Digital Advertising

The Advantages of Co-Digital Advertising   Author – Michelle Lagos CEO   “[It] is a far too-underutilized method of small business growth,” states small business book author Steve Strauss in USA Today.   Cooperative advertising is a financial agreement between multiple business to share the cost of promotional advertising/marketing that includes the services/products/new special offerings […]

How to Reach Your Audience During a Crisis

How to Reach Your Audience During a Crisis Writer – Melissa Slavsky, Digital Media Strategist & Analytics Specialist   Advertising as we know it has changed quite a bit since early March. And in a good way. It’s become more human. More empathetic. We are seeing commercials and digital ads speaking directly to our heart. […]